10 Ways to Improve Your Social Media Marketing

Social media marketing can be a valuable tool to grow your business if you are using it effectively, but it can also take up hours of your time that could be better spent elsewhere if you’re doing it incorrectly.

 Fortunately, you can improve your social media marketing efforts and see success by taking into account the following 10 ways to improve your social media marketing plan.

 1) Be Consistent 

2) Be Creative 

3) Be Personal 

4) Be Interactive

 5) Be Exclusive

 6) Be Imaginative

 7) Be Professional 

8) Be Patient 

9) Be Productive 

10) Be Proud Of Your Work

1) Keep a List of Content Ideas

       The world of social media is so full of new trends, methods, and ideas that it can be hard to keep up—and that can translate into your strategy feeling stale or dull.

 Make sure you’re keeping a list of content ideas on hand at all times by jotting down anything that comes to mind throughout your day. Check-in with your list each week and see what you’ve got cooking: You may find you have a few gems on there!

2) Schedule Time to Post Regularly

To create a great presence on social media, you need to create and post fresh content often. 

This means that if you want to be successful, you need to make posting a priority—for example, set aside thirty minutes every morning and afternoon to write up your posts. Some marketers even create specific days of each week that they designate for posting on each site they use. Although this might seem like a lot of work at first, it becomes easier with time. Just remember: consistency is key in social media marketing!

3) Post on Multiple Platforms

One of your goals should be to reach as many people as possible, and that means you need a presence on social media platforms other than Facebook. 

Consider starting with these free alternatives: Twitter, Instagram, LinkedIn, and YouTube.

4) Use Hashtags Correctly

If you’re new to social media, your first instinct might be to go straight for #hashtags.

 Before you get ahead of yourself, make sure you are using them correctly. If a photo with a hashtag ends up in someone’s feed that is not relevant, they will likely unfollow or unlike your page.

5) Respond Quickly and Appropriately

If a customer reaches out with a question on social media, you must respond quickly.

 If you make your customers wait more than 24 hours, they may take their business elsewhere. At best, they’ll become frustrated. The key is to respond appropriately and maintain a real-time dialogue with your customers to build trust and loyalty. Don’t let their concerns fall through the cracks.

6) Check Analytics Regularly

Whether you’re a freelancer or part of a large marketing team, it pays to check your analytics regularly. 

Of course, many companies have in-house experts who can report on stats and trends—but if you’re just starting, there are also several free tools available that let you track activity in real-time. Try Google Analytics, Sprout Social, or Hootsuite.

7) Work on Engagement

You should be looking for new and creative ways to engage your customers in conversation. Ask them questions, offer them deals, run promotions; whatever it takes to get them involved. If they’re interested enough in your product or service, they’ll want to talk about it with you!

8) Give People a Place to TalkBack

A positive customer service presence on social media is also important. Responding quickly and intelligently (see tip #2) to questions or comments online, particularly in a public forum such as Twitter, builds trust with customers and demonstrates that your brand is listening.

 In addition, providing a social media customer service presence can help head off complaints before they escalate into larger issues.

9) Don’t Spam Others’ Pages

No one likes being spammed, which is why you must refrain from doing so on social media. Unsolicited and aggressive self-promotion is never a good thing, no matter how cool your product or service may be.

 One of your goals should be to build trust with your audience, not lose it in an instant by posting things that don’t even make sense and are geared solely toward selling something.

10) Give Relevant Promotions Only

If you’re selling a product on social media, it should be relevant to your customers. Offer discounts and deals that promote your products and services. 

Posting them more frequently might help you stand out. If a customer doesn’t need or have an interest in your product, they probably won’t appreciate these types of promotions. Make sure they know what they’re getting into and understand why you are offering it in exchange for their email address or loyalty to your brand.

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