How to Write Articles for Your Blog

Writing articles and blogging can be an excellent way to reach new readers, promote your business, and make extra cash. But writing quality articles takes time, effort, and lots of practice. With that in mind, this article will give you tips and strategies on how to write effective articles for your blog or someone else’s!

   10 Tips For Creating A Compelling Blog Post

1) Create A Content Plan – Outline Out Your Topics

Before you can start writing your articles, you need to determine what they’re going to be about. Decide on topics that will give your readers answers and insights into their questions and concerns. Narrow down your focus so that you don’t feel overwhelmed with a large number of topics – typically, three is a good number of topics per month.

If you have trouble brainstorming ideas, grab some post-it notes and write down everything that comes to mind as it relates to blogging or your business in general. Doing so helps build momentum toward new content creation rather than feeling like you’re sitting on nothing but blank pages when inspiration fails.

2) Start with a Good Title

Before you’ve even written a word, you need to have your perfect title in mind. It should be descriptive and specific—yet also pithy enough to stand out from other posts.

 If there’s more than one word in your title, it should sound like an intriguing question (e.g., What Are Some Ways I Can Save Money on My Summer Vacation?). And, don’t forget about SEO—it can make or break your post!

3) Keep It Short and To The Point

People won’t be willing to invest time into your articles if you don’t make it easy on them. Make sure each sentence in your content is focused on a single idea.

 As much as possible, try not to use words that are vague or have more than one meaning (e.g., nice, cool, awesome, etc.). Readers may not know what you mean and could easily be confused by an unclear message.

4) Use Subheadings

When writing, use subheadings. Subheadings not only break up your text but also make it easier for your readers to navigate and skim. 

Try using a subheading structure of three different headings in an 800-1000 word post, or 5 different headings in a 2000-3000 word post. For more tips on how you can use effective headlines and subheadings in your business blogging, read our free ebook!

5) Break your content into sections, paragraphs, lists, etc.

The formatting and style of your content are important in appealing to readers. When writing a post, section, or paragraph, make sure that it’s easy to read. 

Break up content into sections, use subheadings, bullets, bold, and italicize text where appropriate. That way you won’t bore readers with a long list of words or paragraphs of text.

6) Explain step by step what you’re doing and why.

It’s a common mistake for writers to forget about their readers and just start writing. But articles aren’t meant to be written—they’re meant to be read, so writing is only half of your job.

 As you put words on paper (or on-screen), remember that people are going to have questions about what you’re writing about; so, if possible, anticipate those questions by explaining each step of your process.

7) Add actionable tips to your content when possible.

You’ve heard it said before but always bear in mind that it’s not enough to just write. Always include actionable tips and advice. Remember, you want your readers to take something away from what you wrote—and also remember that your reader probably wants some form of action. 

To help them get more out of your content, offer specific steps they can take next time they find themselves dealing with a problem similar to yours.

8)  Add an image where it makes sense. 

Link out where appropriate. Link internally within your article if relevant. Leave room for social sharing.  End with another call-to-action (CTA).  Read it over and correct any mistakes in spelling or grammar. 

 9)  Finally publish your content on your blog.

Finally, publish your content on your blog. Make sure you’re satisfied with it because once it’s out there, you can’t take it back. However, if a mistake does slip through and someone points it out to you politely, don’t be afraid to correct your error; you will be better for it.

 After publishing, continue optimizing until you get results. Following up on traffic is one of my favorite things about blogging. I love seeing what articles are getting views and clicks from different places and how that information changes over time as I write more articles targeting different audiences with different topics and keywords.

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